Search Engine Optimisation
SEO SERVICES IN BOURNE I Nettl Bourne
We all want to rank as highly as possible when people search for us online, but it really isn’t that easy! Of course, you can pay to be at the top of Google and there is a place for that, although it is still not guaranteed. Long term this can be a super expensive way to push traffic to your website.
Wouldn’t it be better if you could get traffic to your website from search results without having to pay for every click? We can make this a reality by helping google and other search engines prioritise your website so that rankings improve over time as a result.
SEO (search engine optimisation) is complex and ever changing, but we like to make it as transparent as possible.
What is SEO?
In short, SEO (meaning search engine optimisation), is a means of optimising content on your website in order to help you rank higher for specific queries on search engines – such as Google, Bing and Yahoo.
We all want to rank as highly as possible when people search for terms relevant to our business or our site. Because it makes it more likely we get more traffic and therefore more likely to generate enquiries and orders.
There are things we can do to help Google and other search engines prioritise your website so that rankings improve over time as a result. It is complex though and it changes all the time. But we like to make it as transparent as possible. Put very simply it all boils down to two things that you need to get right – Relevance and Authority.
Can Google easily read your website and does it think the content is good enough and relevant enough?
Because making your site technically and structurally as easy to crawl for search engines as possible will help improve your online presence. But don’t forget your readers. Making sure the information on your site is relevant to what people are searching for is just as important. This is known generally as ‘on-page SEO’.
How much do search engines like Google, trust your website?
Because this ‘authority’ determines where you rank. So the more others link to your site and your content, the more trusted you are. This is what is generally known as ‘off-page SEO’. Both are an ongoing commitment of resources.
In conclusion, “Search Engine Optimisation” is actually just a slang term for a collection of best practices – web development, digital marketing, content creation, social media, PR, and so on. It’s all these things done well, done consistently, that will get you results.
REQUEST A FREE SEO AUDIT
Start by requesting a FREE SEO audit from Nettl of Bourne
We’ll quickly have a look-see at how we can improve your online presence.
WE’LL TALK YOU THROUGH
There’s loads of technical information that we won’t bore you with.
But give you a no-nonsense view of what can be improved instead.
PROPOSAL & READY TO ROLL
We’ll recommend a package, listing the things we’ll do each month to improve your online presence.
Once your SEO project is launched, we’ll provide you with regular updates.
WHAT MAKES US DIFFERENT?
We are a high street studio local to you. We are your local SEO experts.
This means you can actually come in and see us for a chat.
Unlike many of these online SEO companies, we offer that human personal touch with your SEO packages and will walk you through what is involved, progress, and give you access to everything as we go along.