MARKETING
INSIGHTS

Politics is important, right? We should all listen to every political agenda and carefully think about what that’s going to mean for us, our families and the wider community. Well try telling that to Jamie as he’s dashing home from an hour-long train journey desperate to catch the next episode of bake off.

While that might be a scapegoat for a few rocky relationships, it’s certainly not true when it comes to business. In business, familiarity is reassuring. Knowing what to expect (and, more importantly, getting it each time) is attractive…

The evening sun shone on a secluded spot of British coastline. Tents and camper vans huddled together behind the dunes. Although not the weekend yet, the hand painted campsite sign already said ‘Full’. It was late in the day but the beach was still rammed. Like every person and their dog were there. Except no dogs. Beach policy.

Web Forms Might Be Boring, But Catching Leads Is FunHmmm, you’re right. Web forms are a bit boring. So boring in fact, that we weren’t sure whether we should even write about them. But making more money is fun, right? Sparking more interest? Generating leads? OK,...

The Perfect MatchLove is in the air this month and you’ll no doubt be thinking about the lucky lady or gentleman you can treat to a meal deal this Valentine’s. Maybe you’re in a long term relationship and looking for ways to keep things interesting. Maybe you’re just...

How do you increase your chances of winning? Maybe they’re just not that into you You emailed or called a business you wanted to buy from. You asked for a quote. They said they’d get back to you. They didn’t. You chased. Nothing. How often does that happen? Maybe they...

The psychology of advent calendars First, a brief historyWhat’s an Advent anyway? Despite decades of eating little chocolates from behind cardboard doors, we’ve probably never asked ourselves this question before. So it seems like a good place to begin. The word...

A sense of urgency Last chance! Using urgency in sales is nothing new. It works because it forces people to take action. Usually by employing scarcity. So, making something (like, the discounted price) only available within a limited time period (like, ‘this bank...