MARKETING
INSIGHTS

These are extraordinary times. Being in business is often about adapting to adversity. Coping with the unexpected. And challenges our ability to adapt. To change.

What businesses can learn about attracting customers from the courtship rituals of real life relationships.

It’s that time of year again folks. Soon you’ll be thinking about your new improved life for 2020 and crafting some new year resolutions to suit.

Cyber weekend is on the horizon. That’s basically Black Friday through Cyber Monday with the odd extended sales period either side. With many businesses expecting their largest chunk of orders during this adopted ‘holiday’ period, it’s arguably the biggest sales event in the calendar.

Politics is important, right? We should all listen to every political agenda and carefully think about what that’s going to mean for us, our families and the wider community. Well try telling that to Jamie as he’s dashing home from an hour-long train journey desperate to catch the next episode of bake off.

While that might be a scapegoat for a few rocky relationships, it’s certainly not true when it comes to business. In business, familiarity is reassuring. Knowing what to expect (and, more importantly, getting it each time) is attractive…

The evening sun shone on a secluded spot of British coastline. Tents and camper vans huddled together behind the dunes. Although not the weekend yet, the hand painted campsite sign already said ‘Full’. It was late in the day but the beach was still rammed. Like every person and their dog were there. Except no dogs. Beach policy.

Web Forms Might Be Boring, But Catching Leads Is FunHmmm, you’re right. Web forms are a bit boring. So boring in fact, that we weren’t sure whether we should even write about them. But making more money is fun, right? Sparking more interest? Generating leads? OK,...