Election Campaign Marketing

Sorry, I didn’t quite catch that

Politics is important, right? We should all listen to every political agenda and carefully think about what that’s going to mean for us, our families and the wider community. Well try telling that to Jamie as he’s dashing home from an hour-long train journey desperate to catch the next episode of bake off.

Every political message is competing with everything else we have going on. Just because it’s important to you doesn’t mean we’re going to take it all in.

So, how exactly are you meant to get people to listen to you?


1 Bring the feels

A gut feeling. That’s what you need to summon in people. Voters will make their decisions based on emotion, and then justify it with logic. Yep. In that order. You want voters to feel like they know you, like they trust you.

The design of your campaign flyers and leaflets plays a role in this. How you decide to communicate your personal brand through your marketing literature could make all the difference.

2 Be quick

There’s going to be a deluge of candidates vying for the attention of voters. Lots of faces. Lots of promises. If you’re the first one to the party, and you bring all the good feels (see point 1.) then the chances are you’re the one that’s going to be remembered. Ask about our Xpress and SOS expedited printing services which will get your campaign leaflets finished before you can say Flying Fizzjickle!

3 Be memorable

Help voters to remember who you are and what you stand for. Don’t be shy. You’ve got this. Splash your name, photo, brand and key messages in multiple places and across different media. Campaign flyers are a good start, but don’t forget you can also use posters, flags, banners, boards and social media to complete your campaign.

4 Get to know your voters

In the lead up to the election, no doubt you’ll be out and about meeting your voters. Make sure you have election brochures to leave behind, and feedback forms to gather opinions. But there’s only so much you can do in a day. Try as you might, you just can’t be everywhere, meeting everyone, all the time. Use your election materials to direct people to your website or a specific landing page. Use this space to present your information and connect with your audience.

5 Give me a reason

Turn swingers into voters. Many people will still be on the fence. They are looking for you to provide reasons why they should vote for you. People gravitate towards people they can relate to. The more you can align your policies with the concerns of your community, the more likely you are to get an ‘X’ in the box. Use the knowledge gathered from engaging with your audience to reaffirm their views.


Example leaflet design

This example is a double sided A5 leaflet but a typical postcard size (A6) and a compliment slip sized flyer (DL) are popular too. Just remember not to try and cram as much information on them. Talk to us, we can help.

Important things to include:

  • Your name
  • Quality photo
  • Political party you represent (or Independent)
  • Your area
  • Strapline, headline or vision
  • Bullet points
  • Summary, blurb or background info
  • Personal note
  • Multiple ways to get in touch
  • Date of election
  • At least one call to action
  • Publishing information (imprint)

Does it matter what paper you print on?

Believe it or not, people are influenced by the type of paper or board you use. It’s part of your personal brand. It subconciously signals how credible you are as a candidate. We can help you present the best version of yourself. Here’s how;

  • Get it quickly: Our most popular printing is available tomorrow and yet is still incredible value.
  • Buy local: Although we’re part of the largest network of print studios in the UK, we’re independently owned – we live locally and we’re part of your community too.
  • Great value: We’re hooked into the famous printing.com supply chain which means we can offer high quality printing at the lowest possible prices.
  • Great design: Recent election marketing we’ve seen has been shocking. We know how to design and get your message across, without confusing voters.

Legal requirements

Under the Political Parties Elections and Referendums Act 2000, there are rules about putting imprints on election material. Whenever election material is produced, it must contain certain details to show who is responsible for the production of the material. On printed material such as leaflets and posters, you must include the name and address of the printer and the promoter.

An example would look like this:
Promoted by Jess Noble, Bishops Mews, Central Walsham, WS2 017.
Printed by Nettl of Bourne, 7 Victor Way, Bourne, Lincs PE10 9PT

If the document is single sided, like a poster, this information must be on the face. If it’s a multi page document, it needs to be on the first or last page. Read more.